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how to write a meta description 

I can't tell you the number of search results for companies I've come across that lack the one thing that might bring me to their websites: an effective meta description. How to Write Meta Descriptions: The Easy Way. That's why it's so important to use descriptive words -- not unnecessary "fluff" words -- and do your best to connect with your target audience and let them know what they'll get from clicking through on your search result. Use this general rule of thumb to identify whether you should write your own meta description: If a page is targeting between one and three heavily searched terms or phrases, write your own meta description that targets those users performing search queries including those terms. However, with so many claiming to offer the fastest WordPress hosting out there, how do you decide which company to use? My advice? A meta description is a little description that appears on search results and lets people know what your page is all about. Why it works: reddit not only includes its company mantra – the best of the internet – in its description, but also provides a clear explanation of what it provides, along with the word “you” at the end for an added personal touch. That is the question. Write legible, readable copy: this is essential. So you want to create a WordPress blog… Congratulations! When it comes to writing meta descriptions, remember that you’re creating them for people and not for search engines. That's not helpful. And an important search engine optimization best practice. Meta Description Length As of December 2017, meta descriptions should be about 50 to 300 characters. Have a question about how to write great meta descriptions? This makes having a detailed, relevant, and eye-catching meta description that much more important. Our no. So here’s our starting point for choosing your hosting service and checking top ranking providers. Make sure you convey value to the reader. Writing SEO-friendly meta descriptions is a fairly easy task, and as long as you have a basic writing knowledge, you can easily optimize the description for each web page. Or… Google might just use your existing meta description. People love to share ideas, give shape to their thoughts, and maybe even reach a global audience. Why it works: For this article meta description, Wired teases readers, describing reddit as a former “dystopian Craigslist,” before going on to say it has grown up. So it’s no surprise many started freaking out in May 2018 when Google unexpectedly dropped the length back to 160 characters. Repeating your keyword 9 times will get you penalized. Don’t forget that keywords matching the users query will be matched in bold and therefore draw the eye’s attention to your result and increase your chances of click through. For example – As an award-winning SEO agency, our specialist team work with global … It will also cover how they can help you get more potential users clicking through to your site and show you some examples of other meta descriptions out there. How to Write a Meta Description. Our snippets on Google have gotten slightly longer. But if you're not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers. Writing effective meta descriptions is neither difficult nor particularly time-consuming, and making the effort to create them will pay off exponentially for your site’s search engine presence. When it comes to SEO writing, write for people first. Make sure it’s relevant to the page. 1. If your meta description is not enticing or doesn’t contain relevant keywords, customers might not be interested enough to click on your link. While meta descriptions are not a direct Google ranking factor, the can affect a page's click-through rate and thus improve search rankings. These descriptions appear under the title of a page. These descriptions need to focus on providing clear and concise copy about your webpage, so avoid overusing terms simply because you think it's what your audience will want to see. Quick, this is your lightning-round knowledge boost: Target Length. Google's capability to auto-generate is better than most of ours, so if that's your option, then probably leave them blank. It's not your imagination. When you write your meta description, use the first 120 characters to convey the most important information. Writing the perfect meta description is key! Now you’re ready to start creating your own meta descriptions — congratulations! You don’t have a lot of space to work with for your meta descriptions, so you’ve got to make what you have count. So nailing your meta descriptions should still be a priority when optimizing the SEO for your site. The reason we say 155 characters is to give marketers a benchmark to abide by. Meta Titles should be … Find answers, share tips, and get help from other WordPress experts. Meta descriptions are the short snippets that appear on search results pages like Google and Bing. Learn how to write the perfect meta description for your #WordPress #website - with 15 real examples, set it in WordPress by following this guide, Facebook group for WordPress professionals. It's more a dynamic process. The last thing anyone wants to do is to have to click the 'Back' button because what they clicked on didn't match what they expected or wanted -- and you don't want it, either, if you care about your website's bounce rates. So, if your result is far down at the bottom (or not even on the first page of results), you're already working shorthanded. You’ll need to explain what the page, post, or other element is about, in a clear and concise manner.In addition, you’ll want to keep in mind the following considerations: 1. Of course, it’s not always wise to write meta descriptions in an active voice. This article will help you dive into exactly how to write meta descriptions, optimize their length and include them in your HTML. If you do that, the snippet editor will open. Meta descriptions appear beneath a websites URL in search engine results pages.In this example, we have highlighted the meta-description in yellow. if your description is 161 characters, don’t waste time trimming it. And since search engines show these summaries in lists of results, writing a good meta description is vital for SEO, as well as for enticing users to take a look at your website . Here's how you can write meta descriptions that are clear, helpful, and stand out to searchers.For more videos about search engine optimization check out our SEO course by HubSpot Academy. Adding a meta description can be as easy as filling out a box or inserting a line of code. Because Google measures CTR rate, they might. But meta descriptions are still important for two reasons: When Google increased the length of search descriptions to 320 characters back in December 2017, SEOs got a little too excited and started re-writing meta descriptions for their sites. 6 Tips for Optimizing Your Meta Description and CTR. It doesn’t matter if you’re already a skilled SEO writer, or if it’s your first time optimizing a web page, you’ll learn the best writing techniques as you’re creating your own meta descriptions. Giving numbers makes people focus on numbers, not content. From the start, meta descriptions have been an essential part of a search engine results page and that isn’t likely to change. Why it works: In just 22 words, Tesla’s description conveys what the company represents, what it produces, its brand values, and ambitions. In addition to performance, ... Want to install XAMPP and WordPress – aka. You’ll also learn why your site’s meta descriptions are so important, as well as the best length for your meta descriptions (especially taking into account Google’s changing policies). Follow these tips to write description meta tags for your web pages. The meta description gives complete information with the character limit. I see writing meta descriptions as a legitimate exercise in effective sales copywriting. And once you ... ThemeIsle content is free. I pulled all available search snippets from the MozCast 10K (page-1 Google results for 10,000 keywords), since that's a data set we collect daily and that has a rich history. Marketing automation software. When you create your meta description – matching the page topic is critical. Follow these tips to write description meta tags for your web pages. And, if you’re having trouble writing meta descriptions, you could get help from the best academic writing companies. The fact is, Google has never explicitly stated how long meta descriptions should be, even when they’ve made sweeping changes to search pages. One such area is the meta description. The word “browse” provokes the user. Learn more about the difference between active and passive voice here. In addition, you’ll want to keep in mind the following considerations: The first sentence clearly explains the page’s value while the rest of the description provides a call-to-action for LinkedIn. If the web page is for a specific product, brand or topic, put those terms and keywords at the beginning. Writing a meta description is often a neglected part of technical SEO. If you're at the top of the SERPs, the same logic applies, though -- you want your meta description to be clear and convincing so that the searcher doesn't scroll to look for another result. Meta descriptions are the little snippets of text that you see in search results when you’re scanning them. Use compelling copy to entice the reader to click the result. There are four important things to bear in mind: #1: Character limit. Try not to click through, I dare you. Use Benefit-Driven Copy. Be sure to create an engaging meta description for your website that persuades people to choose you over your SERP competitors. Here's how you can write meta descriptions that are clear, helpful, and stand out to searchers. In 3.2% of cases, the display snippet used a truncated version of the meta description tag with an ellipsis on the end. Google might pull an excerpt from your page if it thinks that provides a better description, and not use the meta that you created at all. A meta description is not a ranking signal, and keyword stuffing within the body of the content doesn’t help with ranking higher in search engines anymore. (about three lines in the search results). Too many businesses leave this out and, in turn, miss out on a critical opportunity to improve clickthrough rates. To write a good meta description and increase your organic search click-through rate: Put the most important information first. If your descriptions are just so-so, they won’t be helping you get clicks or … Google confirmed it back in 2007 so let’s kill that myth right at the outset. And an important search engine optimization best practice. There are some key elements to ensure you feature: 1. Your Meta versus SEO-friendly Meta Descriptions They Warned You About It’s quite surprising seeing so many fall flat with their meta descriptions after writing elaborate, long-form blog posts. The search results UI is a very dynamic place, seeing changes there is not unexpected. These are the 130–160 character descriptions of your website that appear directly under your website link on Google search results. When searchers and search engines see keyword-stuffed content, that throws up all kinds of red flags, and hurts the level of trust a searcher has in your content. Should you fail to put in a meta description for the pages you want to rank for, Google will display a snippet of text from the first paragraph of your page. Here’s exactly how to write SEO-friendly meta descriptions. I see writing meta descriptions as a legitimate exercise in effective sales copywriting. Google has long held that meta descriptions do not impact search engine rankings. Meta descriptions should always fall … Or start the conversation in our Facebook group for WordPress professionals. For that reason, among others, it's important to put some effort into meta descriptions. Have any questions or comments about optimizing for search results? It's your short sales pitch for your website. How to Write Powerful Meta Descriptions. Brand message/strap line. 1 goal with the blog is making it a great resource for people working with WordPress. To write 160 characters or not to write 160 characters? Every meta description needs to quickly communicate the subject matter — and benefit — of your page. Before we dive headlong into the tips for writing extremely compelling meta descriptions, let’s first get a few “fast facts” out of the way first. How to Write Meta Descriptions for SEO. Quick, this is your lightning-round knowledge boost: Target Length. Write like this and meta descriptions become more than simply another important ranking factor for your page. Ignore Character Count… To a Point. Hello, high CTR! Do not apply 1 meta description across all the pages of your site. Here's a complete basic idea to write good meta description for SEO. Like on your own sites, it's also important to us to keep testing, improving, trying out new things to see what works best for users on our pages. To help remove that confusion, I’m going to dig into what makes a great meta description and share 15 killer meta description examples. This meta description is concise, yet expresses its value to the reader — namely that it will help the reader to write compelling meta descriptions to increase their CTR. Show them what they will get when clicking on your search result and why they should click. But that’s not to say you should be spending all your time optimizing meta description. How to Write Well-Optimized Meta Descriptions. Self-plagiarism is always bad: Write each meta description from scratch. A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search results. For a given SERP, there's only a certain amount of people who will scroll down to the bottom of the page and click a result there. Why is this bad? So when you write meta descriptions, you need to optimize them properly to get the best results. While search engines do not use meta descriptions as a ranking factor, they do use the presence of lots of duplicates as an indicator of potential spam. Our focus has to be on persuading the searcher to click -- while still maintaining accuracy so expectations are met. That’s where meta descriptions come in. How to Write Powerful Meta Descriptions. 1. I mean, who wouldn’t want to click through to find out more? Written by Ramesh Ranjan Why it works: Straightforward, descriptive, and no-nonsense, Semplice’s meta description tells you exactly what you’ll get when you click through. Its purpose is to describe the contents of the page to the searcher. But as Sullivan pointed out, the search giant doesn’t want people to focus on character count – they want site owners to focus on delivering what works for visitors. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Meta descriptions are super-important for your SEO strategy. When you purchase through referral links on our site, we earn a commission. Even so, writing a unique meta description for every page on your site is still very much worthwhile. At this point, you know how to add meta descriptions to your site and content. The Ultimate Guide to On-Page SEO in 2020, How to Optimize Your URLs for Search [Quick Tip]. However, writing “something” is typically good enough for most website owners and marketers. An important differentiator in a crowded marketplace. However, Google has changed the rules here and they have expanded meta description size. Length. Meta descriptions are intended to provide users with a snippet of what they can expect to find by clicking on your website. The entire field of SEO writing is built on best practices, not on concrete, foolproof rules, so you can’t just churn out meta descriptions robotically based on a … Final Thoughts of How To Write An Effective Meta Description. Our focus has to be on persuading the searcher to click -- while still maintaining accuracy so expectations are met. Know any other great meta description examples? Its meta description thus focuses entirely on how it differs from “other search engines.” And as such, anyone who sees this text listed in search results will know exactly what makes DuckDuckGo unique. While I've laid out plenty of things you should do when developing and implementing meta descriptions, there are also some no-nos regarding meta descriptions you need to remember. This is your chance to sell them on what you have to offer -- informative, valuable content. You can see that in all the above examples the meta description of the blog is attractive enough to force a user to click on the link. The image below shows you the basic anatomy of a search result, including where the meta description fits in. Writing a meta description that is compelling enough to grab attention and get click-throughs isn’t easy. Do you really want to grab your readers and lead them to your masterful copy? You’ll need to explain what the page, post, or other element is about, in a clear and concise manner. You don’t need to read between the lines to understand that Google wants people to focus on improving the quality of their content instead of tweaking meta description examples to lure visitors to their sites. Adding a nice meta description to a page is very easy if you have a WordPress website. Before we dive headlong into the tips for writing extremely compelling meta descriptions, let’s first get a few “fast facts” out of the way first. It really depends on what the user has entered in search. Search Terms. First, telling you to write meta descriptions between 6–386 characters is… As Google Webmaster Trends Analyst John Mueller pointed out on Twitter, search is in a constant state of flux – and SEOs are along for the ride: May’s drop back to 160 characters prompted a flood of frustration on Twitter from people who just want clear guidelines from Google around how long to write meta descriptions. If you’re confused about how to write your meta descriptions, you’re not the only one. The average searcher knows a predictable, generic meta description when they see it in the SERPs (despite possibly not knowing exactly what a meta description is). Download our free on-page SEO template here for more tips on how to optimize your SEO strategy. Let me show you how! When writing meta descriptions: • Have unique descriptions for every page on your site. Intrigued? 2 The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. 1. Each meta description you write should be a short summary of whatever content it’s attached to. Fortunately, we have some tips you can use to write awesome meta descriptions that will boost traffic and conversions. As you can see, the meta description is 3. How to put yourself on the path to achieve all of that? Generally, a meta description should be under 155 characters. In fact, Google’s public liaison of search, Danny Sullivan, advised. It’s short, sweet, and creative, telling visitors they’re in for something fun if they click through. To write a good title, description or CTA you need to really know what the website is about. I’m going to toot my own horn and say this description is friendly – perfectly matching Typenest’s brand values – but also compelling. What To Avoid When Writing HTML Meta Descriptions. And again -- I'm saying it again because it's important to reiterate this point -- stuffing keywords into your meta descriptions won't do you any good. Writing Meta Descriptions for Specific Pages. Here’s an example of what it usually looks like: Back in September 2009, Google announced that the text in meta descriptions and meta keywords doesn’t factor into its ranking algorithms for search. Here are some tips for writing a meta description for a few key types of pages. So, how can you produce meta descriptions that'll entice searchers to click? The percentage of clicks consistently drops off as you go further down the page, because a more relevant result is, logically, usually at the top of SERPs. Why it works: It’s hard not to crack a smile when you read Frito-Lay’s description. Include your primary keyword and other important keywords as naturally as possible. In the same breath, it describes what this page is about. The meta description should be long enough to describe the page, but short enough to be easy to read. The main reason to write a blog description is to explain your users what your blog is about. It should do everything possible to drive someone to make that decision and click. If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions. Include a Call-to-action: Because the title tag and meta description both show up in search results, think about writing them like an ad. I could tell you that, across the entire data set, the minimum length was 6 characters, the maximum was 386, and the mean was about 159. But as a general rule of thumb, passive voice is more the exception than the rule. In the same breath, it describes what this page is about. Why it works: For a company that is basically a taxi service, Uber manages to slip in some aspirational words, explain what it offers to drivers, and what it offers to riders, all in 160 characters. This is the best example of a meta description with good length. This post will help you write good meta description for your blog posts. That way, if you end up going over 160, it’ll be easier to trim characters off the end of the description, since they’ll be less important. In other words, Google wants authentic, quality content in search. Follow each and every formula to write good meta description for SEO. A meta description is an HTML “meta tag” that gives a short summary of a page on a website. Free and premium plans, Content management system software. The way you write a snippet for a blog post, homepage, and product page varies quite a bit. Writing a good meta description is an art form, and one that’s often overlooked. It makes clicking your blog post, product or web page the only practical action. As a rule of thumb, aim to make your meta description 155 characters long. It should do everything possible to drive someone to make that decision and click. Meta descriptions often contain the keyword you’re trying to target. Use 160 characters for your meta descriptions, but don’t obsess over it, i.e. Well, it means you'll miss out on being able to sell to your prospective buyers. Stop agonizing over character count. Writing a good meta description for a blog helps in increasing your blog visibility and most importantly traffic. ... Write it as if it was for a kindergarten kid. 8 Tips for Writing the Best Meta Descriptions. Use Benefit-Driven Copy. Premium plans, Connect your favorite apps to HubSpot. SEO best practices Write compelling ad copy. With this command, the visitor is going to click your site for further info. Be concise Your meta description is your chance to win over prospects. Join now (it’s free)! Writing a meta description that is compelling enough to grab attention and get click-throughs isn’t easy. The meta descriptions of your website pages are valuable. Write a short sentence previewing the content or telling the searcher why they should read your post. It’s important to know that Google won’t always display your descriptions as intended. That is, it'll cut off a meta description after a certain width. Sorry for meta descriptions team work with over it, i.e ) 14. Capability to auto-generate them perhaps because they think it just does n't always use the first sentence clearly explains page. Still maintaining accuracy so expectations are met the term, a meta description you write good meta description that on. Tips for writing a great meta description and title tags & meta descriptions: Facts! Accuracy so expectations are met kill that myth right at the beginning truncated of... 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